Abstract: The new national energy security strategy, the new mission of state-owned enterprise reform, and the new requirements for high-quality development have had a profound impact on the survival and development of coal-fired power enterprises. The impact of the coal-fired power capacity pricing mechanism on coal-fired power enterprises and corresponding strategies are discussed. It is believed that this mechanism is intended to promote the transformation of coal-fired power, allowing it to better play its role in basic security and system regulation, but it also places higher demands on the flexibility and economics of coal-fired units. To meet these challenges, coal-fired power enterprises need to enhance their management capabilities and equipment reliability, and actively carry out technological innovation, transformation and upgrading to form new productivity and achieve high-quality development. The research has important theoretical and practical significance for coal-fired power enterprises to understand and respond to the capacity pricing mechanism and promote high-quality development.